Property data
Sale history
Date Paid price Annual growth After inflation
Apr 2026 £27,150,000 * -25.6% -28.5%
Feb 2025 £37,900,000 * na na

*This price paid record has been flagged by Land Registry as a 'Category B: Additional Price Paid entry'. This could be due to a variety of reasons, such as the sale being a buy-to-let purchase, a repossession or a transfer to a limited company. When Land Registry suspects that a sale does not reflect full market value (e.g. part-ownership or right to buy), these transactions can be flagged as well. For this reason, we exclude them from our area statistics.

Bedrooms
na
Type
Other
Council tax band
na
Plot size
337 square metres (3,627 square feet) - map showing freehold boundary lines
Company ownership
Title number
LN224720
Tenure
Freehold
Title address
111 Cromwell Road, London
Owner
HORIZON EQUITIES UK LIMITED (Company reference number: 16139611)
Proprietor address: Ashburn Hotel, 111 Cromwell Road, London SW7 4DP
Price paid on title: £37,900,000
Ownership record added to Land Registry's corporate ownership dataset 10 Jul 2025
Planning applications
Planning ref:
October 2005 CA/05/01853
Type:
Unknown type
Status:
Application approved
Address:
111 Cromwell Road, LONDON
Description:
Open weave mesh scaffold display, incorporating advertising panel on the Ashburn Gardens frontage only, not exceeding 6m. wide by 12m. high, externally illuminated.

Planning ref:
January 2005 PP/04/02569
Type:
Full and householder planning application
Status:
Application approved
Address:
111 Cromwell Road, LONDON
Description:
Erection of extensions at third and fourth floors, rebuilding of part of fourth floor, erection of a mansard roof addition at fifth floor level, bay window additions to Ashburn Gardens elevation at 2nd, 3rd and 4th floor levels, replacement of non-original windows, alterations to fire escape and external elevation alterations.
Frequently asked questions

According to HM Land Registry price paid data, 111 Cromwell Road last sold for £27,150,000 in April 2026.

111 Cromwell Road is in postcode SW7 4DP, in Gloucester Road. You can also view HouseMetric's sold-price page for Cromwell Road, SW7 4DP or analysis of the Gloucester Road property market.

HouseMetric combines HM Land Registry price paid data, Energy Performance Certificate data and Ordnance Survey/open data. The data were last updated 1 November 2026. Figures such as indexed values and local valuation ranges are calculated estimates for context, while official records can change as public datasets are updated.

For more detail on HouseMetric data sources, update frequency and valuation methods, see the HouseMetric FAQs.